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Alice & Olivia

Alice + Olivia came to Maui looking for a fresh redesign of their e-commerce store to make for a more dynamic and brand specific Alice + Olivia experience. To address the desire for a more organic design, Maui designed 3 unique homepage templates that could allow for some flexibility, including different typographic treatments that were more playful, and big full-bleed imagery. Overall, we sought to create a more feminine and branded experience that enabled the Alice + Olivia team to adjust and be nimble in their design choices.

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Alice & Olivia by Maui New York