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Billy Reid

As one of menswears’ biggest forces, Billy Reid needed an e-commerce experience that was a strong and memorable as the in-store experience. We worked closely with the Billy Reid team in Florence, Alabama to replatform their website onto gemgento and introduce a unified art direction and e-commerce style guide to create a more singular aesthetic. We created a custom editorial CMS for the brand's noted Journal to ensure that every page on the site is shoppable and on the same domain. The overall experience is more cohesive and emblematic of the Billy Reid brand.



Billy Reid by Maui New York