Located in the heart of SoHo, Carson Street is renowned and regarded by many as a bastion for a distinctly sophisticated and progressive selection. With elegant interpretations of classic menswear pieces, Carson Street showcases many of fashion’s finest menswear brands and designers. Carson Street came to Maui to replatform onto gemgento and create a new website that was a reflection of the experience and aesthetic experienced in-store. With this in mind, we created a dynamic and engaging “Looks” section where the Carson Street curatorial capabilities set the mood for what can be found online or picked up in store. We provided e-commerce photography art direction to maintain consistency across product categories, as well as worked to design and develop email templates.
Maui launched the brand's first gemgento e-commerce site in July 2014 and was hired again to produce a desktop and mobile aesthetic site refresh in January 2016.